Peterson is a legend in real estate in Washington, after having founded a company which was to build millions of square feet and create a non-petit for his family fortune. But it is the sound of the 1970s and in philosophy, style and behaviour, it is old school.
But the Conference of the International Council of Shopping Centers in Las Vegas, Peterson was, sitting there in the Cos Peterson. booth, his fingers thick scroll plans to site its prized National Harbor Development, General information on people, he met and pictures of his children and grandchildren.
"I still learn things on it," he said. "But I understand with me everywhere now."
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His team is certainly on board.
"We had to pay $25,000 for the printing and the implementation and all of this, and the next day in Vegas, it is more up-to-date", said Taylor o. Chess, Peterson Cos. senior vice president of retail. With the iPad, he said, "we can put it immediately;" "He is constantly live."
It takes the master plan for National Harbor and then scrolls through terms of lease for its retail spaces.
"Nobody wants to carry stuff House." Everyone says, "Hey when you get back, e-mail it me.". But while you and I are talking about, let me email you now. You have it. We have made. »
The Cos Peterson. is not only moving materials marketing, maps, plans and data from the Airmen of paper and posters which have since long the hallmark of real estate conferences such as CISC to their tablet computers, the most popular are the iPad. While the Airmen and documentation paper can still be had in many cases, technology has changed the practices of participants in some important respects as they fly around the convention of pitching their wares.
First of all, tablets allow much less paper to lug from the airport to the hotel for the convention center, in Briefcase domed and cardboard boxes. Bill Miller, Director of retail leasing for D.C. Transwestern base at retail, is a CISC veteran known for transporting materials on its many projects for receptions and the convention then. This year, he used a Tablet by Motorola to show the high ceilings, that it was tongue 70,000 feet square space he sought to lease at 650 Massachusetts Avenue NW.
Then, is no longer a project video or multimedia marketing requires to beat to a television or computer screen. For a client concerned about whether if a site is easy to access from the road, a broker can create a simulated driving experience. For a project that is not yet built, a computer animation can show the ground elevation.
Third, real-time information - the movement of data, actions, news headlines - may be added to the experience immediately.
Jodie w. McLean, President and CEO of placement for Edens & prior, the developer of the retail in South Carolina, supported his iPad to ICSC to play flashy, polished video the company has recently produced to explain his vision to develop the market of the Capital City to the northeast of Washington in a unique shopping experience similar to the Meatpacking District in New York. Market since the early days of Washington images flash across the screen, interspersed with bright colourful photos of outdoor across markets worldwide. A Narrator voice and catchy music plays in the background.
"It is difficult to show that on paper, static" McLean explained. She said that the device could also contribute to address questions or concerns at a meeting on the spot; If a retailer were preoccupied with competition about Edens project, for example, McLean, said, that it can provide a map and see exactly where the competitors are.
"If I want to see where each surrounding target is, the PIN just drop down from the sky," she said.
Ultimately, she thinks commercial real estate owners will use to many others, not only for marketing, but for the management of the property.
"I think that as long as the industry, we began to see all uses of it as an enterprise application," she said.
In the booth for CityCenter DC, downtown by Hines real estate project, five iPads wrapped leather Monogram "citycenter" covers lay on the tables of greeting, ready for the rental of the agents collect and give digital secure visitors.
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It is not by chance that the devices were clearly exposed. The functions of the iPad side, Amy c. Rice, Manager of project Hines, Design of the aircraft itself was something with which CityCenter wanted to be associated with said.
"He imitates the fact that this is a great project," Rice said on his iPad and CityCenter. "You look at it and it is doubled very clean and very modern.". Then you look at the project, and it is doubled very clean and very modern.
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