TUSTIN, Calif., (BUSINESS WIRE) -- Freeze Tag /quotes/zigman/4887563 FRZT 0.00% , a leading creator of family-friendly video games, has acquired the rights to a technology framework that enables the Company to rapidly port PC/Mac games to iOS and Android platforms, thus reducing development costs and time-to-market for the smartphone and media tablet markets.
"This framework allows us to develop once on the PC," said Craig Holland, CEO of Freeze Tag. "Then from the same code base, we can create iOS and Android versions of our games and tap into these high growth markets."
Smartphone and media tablet sales continue to increase as consumers snap up iPhones, iPads and Android devices. According to research firm Gartner, sales of media tablets that operate on the iOS (Apple) and Android (Google) operating systems will grow from 17 million units in 2010 to over 251 million units in 2015. A recent study released by Google's AdMob found that "gaming" was the number one activity on media tablets, with 84% of the tablet owners polled indicating they used their device for playing games.
"With brilliant color displays and interactive touch screens," said Holland, "smartphones and media tablets are ideal gaming devices."
Freeze Tag also announced the trading of its stock on the OTCBB. The company's symbol is FRZT.
About Freeze Tag, Inc.
Freeze Tag is a leading creator of casual or "family" games. Freeze Tag's "family friendly fun" games have been downloaded millions of times on mobile devices (iPhone/iPad, tablets), and PC/Mac computers. For more information, visit the Freeze Tag website at www.freezetag.com . Freeze Tag, Inc. common stock is quoted on the OTCBB under the symbol "FRZT."
Safe Harbor Notice
Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). Freeze Tag, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. Freeze Tag, Inc. undertakes no obligation to revise these statements following the date of this news release.
SOURCE: Freeze Tag, Inc.
Freeze Tag, Inc. Craig Holland 715-210-3850 press@freezetag.com
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